“What’s in a name? That which we call a rose by any other name would smell as sweet.” Clearly William Shakespeare never had to deal with issues of marketing or branding experts.  Names are a big deal, especially when dealing with professional organizations. My Continue reading…. Read more →

Dialogs and Diatribes

This morning my mother asked me, in the way only mothers can, “Is someone being mean to you on the Internet?”  No one is being mean to me on the Internet. There are people that think that they are being mean to me, which when you think about it is still pretty messed up Continue reading…. Read more →